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Thursday, November 20, 2008 |
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CORPORATE
PICNIC AREA FOR YOUR OUTINGS. |
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GRANDVIEW
SPEEDWAY IS LOCATED IN THE LUCRATIVE READING/
ALLENTOWN MARKET AREA ! !
(just
on the fringe of the Philadelphia/Montgomery and
Bucks County market areas.) |
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NASCAR
WEEKLY
RACING SERIES
DEMOGRAPHICS
AGE
Under 18 .... 18%
18-24 .... 17%
25-34 .... 26%
35-44 .... 21%
45-54 .... 12%
55+ .... 6%
INCOME
Under $15,000 .... 10%
$15,000-$24,999 .... 22%
$25,000-$34,999 .... 25%
$36,000-$49,999 .... 21%
$50,000-$74,999 .... 14%
$75,000+ .... 8%
GENDER
Male .... 60%
Female .... 40% EDUCATION
High School or Less .... 16%
Collage Grad .... 46%
High School Grad .... 84% RESIDENCE
Rent ... 30%
Own ... 55%
other .... 4% OCCUPATION
Professional .... 30%
Skilled Labor .... 37%
Managerial .... 17%
Unskilled Labor .... 6%
Unemployed/Retire .... 7%
other .... 3% ATTENDANCE
(NUMBER OF EVENTS PER YEAR)
Weekly .... 41%
1-6 .... 32%
6+ .... 27% MILES
TRAVELED TO RACE EVENT
(ONE WAY)
1-10 .... 21%
11-20 .... 22%
21-30 .... 15%
31-40 .... 10%
41-50 .... 9%
Over 50 .... 23%
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THOUSANDS
WILL SEE YOUR MESSAGE EVERY WEEK PLUS MEDIA &
VIDEO EXPOSURE |
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ASK
HOW YOU CAN GET A SEASON OF BILLBOARD EXPOSURE
FREE ! |
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Limited
Victory Lane Signage, Ask for Details |
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Infield
Barrier Signage $500 for season plus cost or art
work. |
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GRANDVIEW
SPEEDWAY OFFERS FANS..
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Excellent
view from each seat
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Special
Events
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Free
Parking
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Low
Admission Prices
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Great
Souvenir Stands
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Award
Winning Concessions
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Non
Alcohol Family Seating Section
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and
much, much more !
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FULL
SEASON DIVISIONAL SPONSORSHIPS
EACH
DIVISION OFFERS EXCLUSIVE NAME TITLE SPONSORSHIP
We can put together a custom package for you.
NASCAR
MODIFIEDS
- Includes a backstretch Billboard, Full Page
Grandview Groove advertisement, Corporate Suite,
Sponsorship of two nights, Season Passes and much
more ... $15,000.
NASCAR
LATE MODELS
- Includes a Full Page
Grandview Groove advertisement, Season Passes,
Sponsorship of a night of LAte Model racing,
Grandstand Billboard and much
more ... $5,000.
$17,000
TO SPONSOR BOTH DIVISIONS.
Your special package for this sponsorship will make you the envy of
your competitors and the talk of area motorsports !! It will create
excitement - generate exposure - and produce measurable marketing
results.
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One Third Mile Banked Clay Oval
Owned & operated by Bruce Rogers and Family
Just off Route 100, Passmore Road
Bechtelsville, Pa. 19505
610.754.7688
10 miles North of Pottstown
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Here
is your golden opportunity to get your business substantial exposure to
your local market demographic at a very responsible rate. Thousands of
businesses throughout the country do it. Grandview Speedway is the
opportunity you are looking for. With its broad base NASCAR appeal,
Grandview Speedway attracts thousands from your local market area to its
events every weekend. Marketing through Motorsports works!! 73% of
NASCAR race fans buy from companies involved in racing.
NASCAR
is the Daytona Beach, Florida organization that sanctions major stock
car racing events throughout the nation including the Winston Cup events
you may have seen on television each weekend. Grandview Speedway is part
of NASCAR Winston Racing Series, a prestigious group that has close
to100 member tracks across the nation as members. What this means in
terms of benefit to the businesses involved in motorsports marketing
with
Grandview Speedway is an increased visibility because of the highly
respected NASCAR sanction.
There
are a number of opportunities available, all are outlined in a brochure
available on request. A brief overview finds, The Grandview Groove (the
weekly track magazine) which contains information every fan wants to
have such as feature stories about their favorite local racers, current
point standings, many photographs, the previous weeks race results, and
much more. The Grandview Groove is available new every week, it can be
purchased throughout the grandstand areas, competition area and the
souvenir stands. The Grandview Groove has been the weekly track program
for more than 20 years. Advertising space is available in the Grandview
Groove at very responsible rates. Pro rated rates are available for ads
placed after the season begins. Ads may be changed with 10 days notice
at an additional charge. GREAT EXPOSURE AND THEY PRODUCE RESULTS.
Billboard
Advertising is growing in popularity at Grandview Speedway. High
visibility billboards gives your product or service excellent exposure
at all Grandview Speedway events. It will also receive additional
exposure in media and video productions. More than 150,000 fans will be
exposed to your ad during a season of auto racing at Grandview Speedway
(more than 30 nights of scheduled races). Billboard rates run
between $15 - $50 per night of racing. $500 for a grandstand 4’ X 8’
billboard, $1500 for a 8’ X 16’ billboard on the high banked turns
of Grandview. Long term contracts save money and can be spread over two
years (or three years for the price of two). Marketing through
motorsports works!
Grandview
Speedway presents professional stock car racing each Saturday night
throughout the season beginning in April through September. In addition
to the regular Saturday shows there will be several special events such
as the NAPA Thunder on the Hill sprint car series, Pennsylvania
Speedweeks sprint car series, a big block modified stock car show and
other specials to be announced.
There
are literally dozens of ways in which to market through motorsports. If
none of the above is of interest to you we can certainly come up with
something designed just for your company. A few other options are:
signage on track equipment, such as water trucks, tow vehicles, etc....
special awards, electronic message board exposure, public address
announcements, race car sponsorship, etc. etc. etc. .....And we even
have web site sponsorship available. Thousands of fans are turning to
our website on a regular basis.
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Thousands of
people attend NASCAR Stock Car Events at Grandview
Speedway each Saturday. Here is the
perfect opportunity to reach this very BRAND-LOYAL
audience.
-PICK
ONE OF OUR OPPORTUNITIES .... OR WE CAN CREATE ONE FOR YOU -
73%
OF AUTO RACING FANS SURVEYED BUY PRODUCTS AND SERVICES FROM
COMPANIES INVOLVED IN MOTORSPORTS MARKETING!
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SPONSOR A NIGHT ....
$1,500 |
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Do it on
your own .. or share the cost with another business.
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Invite your
current customers, potential customers or your employees.
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Enjoy the
corporate picnic area (additional cost).
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Entertain
in your own corporate suite (air conditioned).
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Sponsorship
dates fill quickly. The sooner you sign up the more exposure
we can generate for you.
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Free
tickets and if you need more, we offer discounted tickets
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VIP's in
Victory Lane and on the starter's stand waving the green flag.
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Pit tour
opportunities.
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Electronic
Message Board.
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Advertising, promotional and public address exposure.
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Website
Ads.
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We can
create your own special night using your ideas.
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Even LOWER
RATES in April and May.
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Group Ticket Rates ...
Save Big!
Use
as a fund raiser!
A great night out for your organization, employees, etc. |
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- ASK
ABOUT TV EVENTS - |
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TRACK MAGAZINE
ADVERTISING |
- Business Card to Full
Page advertising opportunities. (Reasonable Rates)
- 70% of the magazine
charges each weekly issue.
- Many of the magazine
editions sell out.
- Sold through the
grandstands, novelty stand and in the competition area.
- We can usually create
the ad for you at no additional cost.
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BILLBOARD
ADVERTISING |
- Several sizes and
several locations. (Highly Visible)
- Reasonable costs.
- Multi-year rates -
three years for the price of two - are available.
- Billboard artwork
created by you or we can make the arrangements for you.
- Prices start at $500
per season plus artwork.
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SPONSOR A DIVISION
OR BOTH DIVISIONS
ALL SEASON |
- Exclusive primary
naming rights for the NASCAR Modifieds or the NASCAR Late
Models or both.
- Includes sponsored
nights, billboards, program ads, public address announcements,
advertising exposure, media placement and much more.
- This is the opportunity
for you if you are looking to dominate the marketing at
Grandview Speedway.
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CHECK IT OUT - THE
PICNIC AREA |
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• Employee Nights • Birthday
Parties • Family Get Together At The Track •
*Group Ticket rates available for Groups of 25 or more
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Contact:
ERNIE SAXTON COMMUNICATIONS
Ernie or Marilyn Saxton
1448 Hollywood Avenue
Langhorne, PA 19047-7417
215.752.7797 * 215.752.2392
FAX 215.752.1518
EMAIL:
ESAXTON144@AOL.COM
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ERNIE SAXTON COMMUNICATIONS
Account Executives:
Bill Hahn, Sr. 610.847.2220
Joe McHugh 610.275.3656
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