Tuesday, September 07, 2010

 

Ernie Saxton has columns on motorsports in the Bucks County Courier Times, Levittown, PA; Inside Track Motorsports News, Canada; Auto Locator Magazine, and Area Auto Racing News, Trenton, NJ.
For many years his sponsorship column appeared in the National Dragster.
Considered an authority on the subject of sponsorship marketing.
He has been quoted regarding motorsports sponsorship in a variety of publications including USA Today, NY Times, National Speed Sport News, and others.
In addition Saxton publishes Motorsports Sponsorship Marketing News, a newsletter that informs and educates readers about sponsorship marketing. The newsletter is in its 24rd year.
Saxton is also a host of Racer’s Roundtable radio show heard each Sunday, 6 to 8 p.m. (ET) on WXLV 90.3FM (www.wxlv.org).
He has been president of the Eastern Motorsport Press Association for more than 40 years.

 

 

 

 

 


... more than 40 years of Sponsorship Marketing
and Public Relations experience !!!


1448 Hollywood Avenue
Langhorne, Pa. 19047-7417
215.752.7797/2392
FAX: 215.752.1518
ESAXTON144@AOL.COM


2010_NWAAS_feature_Ernie_Saxton_head_shot_200Industry leader turned his life's love into a full-time vocation


SPONSORS WANT MORE FOR THEIR MONEY THESE DAYS

LANGHORNE, PA August 18, 2010 . . . Putting the name of a business on the race car is not enough to get them to cough up serious sponsorship money these days. Actually that type of sponsorship has not worked successfully for businesses in quite a while. More and more businesses are refusing to cough up sponsorship dollars just to see the car go racing by with their name on it.

 “In order to get a business interested in sponsoring a race car these days takes planning and serious effort,” said Ernie Saxton, considered by many to be an expert when it comes to sponsorship in motorsports. “Businesses want to see a serious return on their sponsorship investment and that means racers have to be in a position to provide a sponsorship package that produces significant results, results that a business can actually see in their sales.”

 Saxton, publisher of the newsletter Motorsports Sponsorship Marketing News (since 1985), is offering a ready to use sponsorship proposal that is basically ready to go once some personalization has been added. Even the cover letter, an important marketing tool that is often forgotten, is included.

 In fact Saxton has a package that includes an actual proposal, a CD titled “How to Write a Winning Proposal” by Milt Gedo, a subscription to Motorsports Sponsorship Marketing News (loaded with information on how to be successful at sponsorship marketing) and his famous “Hodgepodge of Sponsorship Helps and Tips.” The total price for all the items would total close to $250. The package is now ready to ship for just $149.95 plus $10 to cover shipping and handling.

 To order the package telephone Ernie Saxton at 215.752.7797. Visa, Mastercard and American Express is accepted.

 Saxton also offers all the items separately. Check out his website at www.saxtonsponsormarket.com.

 Sponsorship marketing articles, penned by Saxton, a veteran of more than 40 years in sponsorship marketing, can be found in National Dragster, Late Model Racer magazine, Circle Track and other publications.



READ MANY OF OUR PAST SPONSORSHIP MARKETING COLUMNS
LOTS OF
FREE HELP !

 {click here please}


SPONSORSHIP MARKETING BROCHURES, WEBSITE CREATED, CUSTOM PROPOSALS, FUNDRAISER OPPORTUNITY AND MORE

{click here}


 GOT A RACER ON YOUR GIFT LIST - CALL TODAY AND GET A GIFT 
 CERTIFICATE... $50 and up !!
 215-752-7797
 

GREAT OFFER !!!
(price increase coming in the near future)

WE HAVE HELPED MANY LOCAL AND REGIONAL RACERS
FIND SPONSORSHIP SUCCESS!!!

"IF YOU HAVE THE RIGHT TOOLS AND ATTITUDE, IT IS NOT THAT DIFFICULT TO GAIN SPONSOR SUPPORT."

WE OFFER THIS 'PROVEN SUCCESSFUL' SPONSORSHIP PACKAGE

A $550 Value for JUST $299.95
+ $15.00 POSTAGE & HANDLING

þ SponsorDisk (More than 2000 sponsor contacts - names, emails, phone numbers and addresses.)
þ
Generic Sponsorship Proposal (how we think they should be done.)
þ
NEW 2-Hr. Sponsorship Workshop VHS or DVD
þ
Contract & Cover Letter
þ
Andrew Waite's Great Book 'The Great Money Hunt'
þ
Generic Direct Mail Promo Piece
þ
Milt Gedo's Winning Proposal (on CD Rom) - How to create a proposal that gets results
þ
1 Yr. Subscription to Ernie Saxton's Motorsports Sponsorship Marketing News (a monthly newsletter in its 24th year that educates you and brings you the latest news, ideas,  contacts and more in sponsorship and marketing in motorsports.)
þ Consultation (call us when you need help.)

NOTE!!! You just may want to check out the
NEW Ultimate sponsorship package including PERSONAL consultation ...

(click here)

WE CAN CREATE A CUSTOM SPONSORSHIP MARKETING PACKAGE. A COMPLETE CUSTOM CREATED PACKAGE THAT WILL HAVE POTENTIAL SPONSORS TAKING NOTICE.

  • COVER LETTER

  • CONTRACT

  • DEMOGRAPHICS

  • THE OFFER - THE PLAN

  • TEAM and DRIVER RESUMES
    ...plus much, much more!!

Original plus Quark Express disk.
(So you can make changes on your own)
(Call for complete details ...
215.752.7797)

STARTING AS LOW AS $500

ERNIE SAXTON COMMUNICATIONS, INC. ALL MAJOR CREDIT
CARDS ACCEPTED
PLEASE ALLOW
10-14 DAYS
FOR DELIVERY

MORE THAN
40 YEARS
EXPERIENCE

1448 Hollywood Avenue
Langhorne, Pa. 19047-7417
215.752.7797/2392
FAX: 215.752.1518

ESAXTON144@AOL.COM

ERNIE SAXTON COMMUNICATIONS CAN PROVIDE THESE SERVICES FOR YOU:
  • Press Releases - Announce New Sponsors, Race Plans, Wins, etc.

  • Brochures - Great Sponsorship Marketing Tool

  • Press Kits - Stand Out From The Rest

  • Websites - We Have The Personnel To Make Your Site STAND OUT!!

  • Custom Created Proposals - They Get Attention Which Equals SUCCESS !

  • Consulting - Pick Our Brain

  • Sponsorship Search (Representation on retainer and commission) - works like a draw against commission

 


PRESENT YOUR OWN SPONSORSHIP SEMINAR TO RAISE FUNDS FOR YOUR TEAM, SPEEDWAY OR ORGANIZATION.

WE ARE BOOKING DATES NOW.

IT IS EASY, AND PROFITABLE.
CALL FOR DETAILS !!!
 


A Professional Marketing and Communications Service
Specializing in Motorsports of all types.

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