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Tuesday, September 07, 2010
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Ernie Saxton
has columns on motorsports in the Bucks County Courier
Times, Levittown, PA; Inside Track Motorsports News,
Canada; Auto Locator Magazine, and Area Auto Racing
News, Trenton, NJ.
For many years his sponsorship column appeared in the
National Dragster.
Considered an authority on
the subject of sponsorship marketing.
He has been quoted regarding motorsports sponsorship in
a variety of publications including USA Today, NY Times,
National Speed Sport News, and others.
In addition Saxton publishes Motorsports Sponsorship
Marketing News, a newsletter that informs and
educates readers about sponsorship marketing. The
newsletter is in its 24rd year.
Saxton is also a host of Racer’s Roundtable radio show
heard each Sunday, 6 to 8 p.m. (ET) on WXLV 90.3FM (www.wxlv.org).
He has been president of the Eastern Motorsport
Press Association for more than 40 years. |
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... more than 40 years
of Sponsorship Marketing
and Public Relations experience !!!
1448 Hollywood Avenue
Langhorne, Pa. 19047-7417
215.752.7797/2392
FAX: 215.752.1518
ESAXTON144@AOL.COM
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 Industry
leader turned his life's love into a full-time vocation
SPONSORS WANT MORE FOR THEIR MONEY
THESE DAYS
LANGHORNE, PA August 18, 2010 . . .
Putting the name of a business on the race car is not
enough to get them to cough up serious sponsorship money
these days. Actually that type of sponsorship has not
worked successfully for businesses in quite a while.
More and more businesses are refusing to cough up
sponsorship dollars just to see the car go racing by
with their name on it.
“In order to get a business
interested in sponsoring a race car these days takes
planning and serious effort,” said Ernie Saxton,
considered by many to be an expert when it comes to
sponsorship in motorsports. “Businesses want to see a
serious return on their sponsorship investment and that
means racers have to be in a position to provide a
sponsorship package that produces significant results,
results that a business can actually see in their
sales.”
Saxton, publisher of the newsletter
Motorsports Sponsorship Marketing News (since 1985), is
offering a ready to use sponsorship proposal that is
basically ready to go once some personalization has been
added. Even the cover letter, an important marketing
tool that is often forgotten, is included.
In fact Saxton has a package that
includes an actual proposal, a CD titled “How to Write a
Winning Proposal” by Milt Gedo, a subscription to
Motorsports Sponsorship Marketing News (loaded with
information on how to be successful at sponsorship
marketing) and his famous “Hodgepodge of Sponsorship
Helps and Tips.” The total price for all the items would
total close to $250. The package is now ready to ship
for just $149.95 plus $10 to cover shipping and
handling.
To order the package telephone Ernie
Saxton at 215.752.7797. Visa, Mastercard and American
Express is accepted.
Saxton also offers all the items
separately. Check out his website at
www.saxtonsponsormarket.com.
Sponsorship marketing articles,
penned by Saxton, a veteran of more than 40 years in
sponsorship marketing, can be found in National
Dragster, Late Model Racer magazine, Circle Track and
other publications.
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READ MANY
OF OUR PAST SPONSORSHIP MARKETING COLUMNS
LOTS OF
FREE
HELP !
{click here
please}
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SPONSORSHIP MARKETING BROCHURES,
WEBSITE CREATED, CUSTOM PROPOSALS, FUNDRAISER OPPORTUNITY AND
MORE
{click
here} |
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GOT A RACER ON YOUR GIFT LIST - CALL TODAY AND GET A GIFT
CERTIFICATE...
$50 and up !!
215-752-7797
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GREAT OFFER !!!
(price increase
coming in the near future) |
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WE HAVE HELPED MANY
LOCAL AND REGIONAL RACERS
FIND SPONSORSHIP SUCCESS!!! |
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"IF YOU HAVE THE RIGHT
TOOLS AND ATTITUDE, IT IS NOT THAT DIFFICULT TO GAIN
SPONSOR SUPPORT."
WE OFFER THIS 'PROVEN SUCCESSFUL' SPONSORSHIP PACKAGE |
A $550 Value for JUST $299.95
+
$15.00 POSTAGE & HANDLING |
þ
SponsorDisk
(More than 2000 sponsor contacts
- names, emails, phone numbers and addresses.)
þ
Generic Sponsorship Proposal
(how we think they should be done.)
þ NEW 2-Hr. Sponsorship
Workshop VHS or DVD
þ Contract & Cover
Letter
þ Andrew Waite's Great
Book 'The Great Money Hunt'
þ Generic Direct Mail
Promo Piece
þ Milt Gedo's Winning
Proposal (on CD Rom) - How to create a proposal
that gets results
þ 1 Yr. Subscription to
Ernie Saxton's Motorsports Sponsorship Marketing
News (a
monthly newsletter in its 24th year that educates you and brings you the
latest news, ideas,
contacts and more in sponsorship and marketing in motorsports.)
þ
Consultation
(call us when you need help.)
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NOTE!!! You
just may want to check out the
NEW Ultimate sponsorship package including PERSONAL
consultation ...
(click here)
WE
CAN CREATE A CUSTOM
SPONSORSHIP MARKETING PACKAGE. A COMPLETE CUSTOM
CREATED PACKAGE THAT WILL HAVE POTENTIAL SPONSORS
TAKING NOTICE.
Original plus Quark Express disk.
(So you can make changes on your
own)
(Call for complete details ...
215.752.7797)
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ERNIE SAXTON COMMUNICATIONS,
INC. |
ALL MAJOR CREDIT
CARDS ACCEPTED
PLEASE ALLOW
10-14 DAYS
FOR DELIVERY |
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MORE THAN
40 YEARS
EXPERIENCE |
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1448 Hollywood Avenue
Langhorne, Pa. 19047-7417
215.752.7797/2392
FAX: 215.752.1518
ESAXTON144@AOL.COM |
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ERNIE SAXTON
COMMUNICATIONS CAN PROVIDE THESE SERVICES FOR
YOU:
-
Press
Releases - Announce New
Sponsors, Race Plans, Wins, etc.
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Brochures - Great
Sponsorship Marketing Tool
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Press
Kits - Stand Out From The
Rest
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Websites
- We Have The Personnel To
Make Your Site STAND OUT!!
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Custom Created
Proposals - They Get
Attention Which Equals SUCCESS !
-
Consulting
- Pick Our Brain
-
Sponsorship Search
(Representation
on retainer and commission) -
works like a
draw against commission
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PRESENT YOUR OWN
SPONSORSHIP SEMINAR TO RAISE FUNDS FOR YOUR
TEAM, SPEEDWAY OR ORGANIZATION.
WE ARE BOOKING DATES
NOW.
IT IS EASY,
AND PROFITABLE.
CALL FOR DETAILS !!!
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A Professional
Marketing and Communications Service
Specializing in Motorsports of all types.
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